Owning a website might initially seem like a venture for tech experts only. You may wonder if it requires extensive technical skills to manage successfully. Is that truly necessary?
Our first website had a mesmerising sliding door transition. Visitors loved it, and they flocked to watch this digital novelty. It was 2006. Pretty much everything online was a novelty back then. But here's the catch: they sucked up all our bandwidth without engaging further. That's when we learnt a vital lesson: it's not just about attracting more website traffic; it's about attracting the right visitors.