Blogging is great way to market your website.
Check out ours! It's packed with Tips for marketing your business
Here's the reality about SEO that most small business owners don't understand: It's not one thing. It's not about getting backlinks. It's not about page speed. It's not about keywords. SEO is all of these things working together as a system.
This sounds really boring but actually changes rankings: Your title tag. That's it. Just the title of your webpage. Not exciting. Not glamorous. But incredibly powerful. Your title tag is the first thing Google sees when it crawls your page. It's also the first thing a potential customer sees in search results. It tells both Google and humans what your page is about. And here's the thing: most small businesses get it wrong.
Here's something that frustrates a lot of small business owners: They get their rankings up. Google sends them traffic. Visitors arrive on their website. And then... nothing happens. No enquiries. No phone calls. No contact form submissions. All that traffic is like water flowing down a drain.
How much content is on a page really matters, take a read of this post and see where you can improve things for your own website
Our first website had a mesmerising sliding door transition. Visitors loved it, and they flocked to watch this digital novelty. It was 2006. Pretty much everything online was a novelty back then. But here's the catch: they sucked up all our bandwidth without engaging further. That's when we learnt a vital lesson: it's not just about attracting more website traffic; it's about attracting the right visitors.
Discover why a strategic website is essential for trades businesses beyond Checkatrade and MyBuilder.
